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商品編號： MH0074 出版日期： 2023/03/16 作者姓名： Rothaermel, Frank T.;McBride, Chad 商品類別： Other 商品規格： 21p 再版日期： 地域： China;United States 產業： Beverage industry;Food industry;Restaurants and food service industry;Retail and consumer goods 個案年度： -
商品敘述：
The case is set in 2023. The protagonist is Laxman Narasimhan, Starbucks'' CEO since April 1st, 2023. Starbucks is a multinational coffee company and restaurant chain with 36,000 locations worldwide, over $32 billion in revenues, and net income in 2022 of $3.3 billion. In the past five years, the company''s performance has languished. CEO Narasimhan''s task is to identify Starbucks'' challenges as of 2023, prioritize them, and develop and implement a strategy to address them. With the U.S. in an economic downturn resulting from high inflation, Starbucks struggles to control costs. Low employee morale in the U.S. led to some 280 stores unionizing since 2021. Starbucks also bet big on China. With China lifting its zero-Covid policy, this country''s revenue contribution will soon exceed 20% of Starbucks'' total revenue.
涵蓋領域：
Business ethics;Diversification;Diversity and inclusion;Global strategy;Global supply chain management;Labor relations;Operations and supply chain management;Organizational behavior;Succession planning;Supply chain management;Technology and analytics;Vertical integration
相關資料：
, (MH074T), p, by Frank T. Rothaermel, Chad McBride
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